Festival and Special Event Management (Wiley Australia Tourism) Review

Average Reviews:

(More customer reviews)Although this book refers only to Australian festivals and events, it's loaded with management lessons, concepts and strategies that are universal. This is the best book I've been able to find on a subject that is scarcely written about (referring to large festivals). Thank you Johnny Allen, William O'Toole, Ian Mcdonnel and Robert Harris for sharing your knowledge.
Jason Bosch
Director of ArgusFest

Click Here to see more reviews about: Festival and Special Event Management (Wiley Australia Tourism)

Product Description:
Festival and Special Event Management 4th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market leading text introduces new developments, professional 'tools' and the globalisation and subsequent internationalism of event management.
The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies and the different perspectives of event management are all discussed. The new edition has been thoroughly updated to offer students a current, relevant textbook for their study and professional reference.
Festival and Special Event Management has been translated into Portugese, Chinese, and Korean, and has also been adapted for the UK market. The authors have taught event management throughout Australia and in locations as diverse as Kuala Lumpur, Beijing, Edinburgh, Auckland and Cape Town.

Want to read more honest consumer review about Festival and Special Event Management (Wiley Australia Tourism) now ?

The Complete Guide to Special Event Management Review

Average Reviews:

(More customer reviews)I was actually looking for a book about the organising of events with small groups of clients, up to 10 and at most 20 people. This was not what I was looking for....However it instilled a lot of new ideas in my crainium that I was able to carry over into my daily line of work when organising presentations to clients and events with clients.
This book was definately written for the novice special event manager in mind. It deals mainly with the staging of large events such as concerts, olympics, and charity events. They introduce the main stages of special events, problems that can occur, risk involved in taking on a special event, making sure you do your demographics homework to estimate the success of the event, chosing the venue, using television and radio for publicity to increase visitation, making a profit, security before, during after the event, the finale, closing down the event.
Even if you are organising events for a small number of participants, I highly recommend reading this book.

Click Here to see more reviews about: The Complete Guide to Special Event Management

Product Description:
Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, it offers practical event management and marketing advice plus anecdotes in an easy-to-read format. Precisely explains how to build image recognition through sponsoring diverse sizes and types of events ranging from entertainment to sports. Covers every stage of marketing, logistics, finance, concessions and public relations.

Get 37% OFF

Want to read more honest consumer review about The Complete Guide to Special Event Management now ?