Average Reviews:
(More customer reviews)I was fairly disappointed by this book. Having experience in the product development field this offered me nothing new. I would only recommend this book to students who want an introductory book. Even then, the focus seemed more on the product development process and their are many books that cover this topic in greater depth. I didn't see much on how project management can be customized to fit the NPD process.
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Product Description:
Turn Innovative Ideas into Products and Services-and Manage and Control Them Using Project Management ToolsThe first book to integrate project management and product development, Project Management in New Product Development shows you how to manage the translation of ideas into new products and services and get them to market cheaper, better, and faster using advanced project management tools and techniques.Packed with detailed case studies and illustrations, this unique book explains how to move new products and services quickly from concept to product to market as a managed and seamless process free of problems and delays. This project tool also shows how to ensure that bad products are stopped at gateway points, before they become product and project failures. Project Management in New Product Development features:
The first integrated treatment of project management and new product development designed for modern, globallyoriented firms
Numerous case studies covering software, technology, electronics, construction, telecommunications, military, and aerospace
150 informative tables, figures, and graphics
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