Implementing a Digital Asset Management System: For Animation, Computer Games, and Web Development Review

Implementing a Digital Asset Management System: For Animation, Computer Games, and Web Development
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Creating and establishing a viable digital asset management system is difficult at best. When a group of creatives--writers, photographers, animators, artists, composers, editors and the like--attempt to put a DAM together to please their company's owners, anything can happen. And it rarely turns out well. If you are in this situation, this book could help your case. However, my own experience--attempting to establish DAM in a 25-person graphics and video production organization that operates within a strict corporate IT framework--indicates DAM is a stupidly tough sell, even in a free-thinking environment of highly creative personnel. Entrenched, dumb and worst-possible practices are difficult to change regardless of the validity of your research.

This book's quality content is logically presented and documented in a scholarly fashion with a complete appendix of references and a thorough index. The authors present many success stories and interviews that alone are worth the cost of the book. There are additional case studies in each chapter to help illustrate the more subtle aspects of digital asset management. The workflow suggestions, definitions, planning matrices and implementation timelines are terrific. You will also appreciate the author's return on investment arguments. The suggestions on how to design and conduct your DAM implementation schedule are specific to the creative industries but, if you are reviewing DAM practices for any other market application, you will benefit from this information simply because there just isn't enough objective stuff out there. I looked.

A minor shortcoming: while there is an imaginary "animation company without DAM" disaster scenario, I would have liked to have seen much more information about real world failures and stupid DAM mistakes. In-depth studies of expensive disasters can be illuminating, especially if you are trying to present a case for DAM to your own management.

I recommend this book if you really need the industry-specific information. You might also benefit from this content if you are studying or researching DAM for your own company, whatever your field might be. Adapting the visual and creative arts-specific information to your own industry will take a little bit of imagination.

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1 comments:

Victoria said...

In today's world the DAM is used in every field like Animation, Computer Games Web Development etc and to manage these Digital Media Management is used.

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