Average Reviews:
(More customer reviews)A good source of practical information on doing business on the net and managing the enterprise. Usually people focus entirely on marketing and forget the key aspects of Project management. This book highlights -through its various case studies - the importance of Project Management andhow this can be done. An informative section - workbook approach helps thereader guide through the various practicalities involved in setting up ane-shop. The thing missing in this book is the finance aspect involved in ane-business. Overall a must read for people trying to venture on the portalscene.
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Product Description:
Provides the skills to turn your creative vision into a marketing strategy and find the technology to support it using the Internet.Softcover.
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