Software That Sells : A Practical Guide to Developing and Marketing Your Software Project Review

Average Reviews:

(More customer reviews)It is clear from the beginning that the book has appeal, since it addresses a much-coveted, yet requently under-serviced body of knowledge. I bought the book because the foreward, table of contents and back page met my needs and read well. Unfortunately, I feel that the book does not deliver. Ultimately, for such a meaty subject as this and the bold claims made, I was expecting fresh answers to tough questions. However not only were my needs not met, I often found the author passing off rudimentary conclusions as good advice. When the direction of a software venture is in your hands, you are expecting a little more than 'find it and fix it' as the solution to 'there is a show-stopping bug in your final release'. I'm afraid that is not the kind of expert advice one expects when investing in a text such as this. I actually returned this book due to my disappointment - and I have not been motivated to do that for many years! P.S. On a side note, the author's sentence structure does not scan very well and I found myself reading the more colloquial passages several times over. There are also several spelling mistakes (including 'course code' instead of 'source code', which can only happen when using spell-check without a human proof-reader).

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Product Description:
* Written by an expert with more than 30 years of experience in every role in the IT industry, this book confronts development process problems head-on, and it tackles the critical steps that must be taken to ensure success
* Dives into topics such as identifying opportunities, planning for success, building an appropriate business model, assembling a team, developing software, managing teams, and successfully marketing and selling the product
* The book fills a void in the current market, and is an ideal read for all IT professionals

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