Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Organizational Strategy Review

Average Reviews:

(More customer reviews)I recently attended a decision analysis conference and that is where I learned about corporate portfolio management after hearing Anand Sanwal speak on this topic.His session was highly informative, and as a result, I purchased the book (despite the price tag) to learn more, and it's been very helpful.I was impressed by the no nonsense approach of the book and the pragmatic advice that is provided.The book avoids consulting and academic jargon and simplistic generalities to provide a very readable book on this very important methodology to optimize resource allocation.I've started to build the business case for portfolio management within my company and am relying heavily on the insights from the book to help in my effort.While our organization is still early in our corporate portfolio management journey, the concepts from the book have already been invaluable.

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Product Description:
If where an organization allocates its resources determines its strategy, why is it that so few companies actively manage the resource allocation process? "Optimizing Corporate Portfolio Management: Aligning Investment Proposals with Organizational Strategy" goes beyond platitudes about why you should use corporate portfolio management (CPM) by offering a practical methodology to bring this powerful discipline to your organization.
"Optimizing Corporate Portfolio Management" takes an expansive view of where CPM can be utilized by demonstrating that it can be used across any business line, product group or functional area, e.g., IT, R&D, innovation, marketing, salesforce, capital expenditure, etc. CPM is appropriate anywhere discretionary investments are being selected and executed. As a result, other terms used to describe portfolio management such as IT portfolio management, enterprise portfolio management, and project portfolio management are all merely subsets or slices of CPM.
The book is written by Anand Sanwal, an expert on CPM, who has led American Express' CPM discipline (referred to as American Express Investment Optimization). American Express' CPM efforts are widely recognized as the most extensive, substantial and progressive deployment of CPM across any organization. Sanwal avoids academic theories and consultant jargon to ultimately deliver pragmatic and proven recommendations on how to make CPM a reality. The book features a foreword by Gary Crittenden, former CFO and EVP of American Express, and several case studies from leading financial services, technology, and government organizations utilizing CPM. Additionally, the book has received significant praise from thought leaders at Google, HP, American Express, The CFO Executive Board, Gartner, Accenture Marketing Sciences, The Wharton School of Business and many others.

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